We worked with the founders of FASSION to take their concept from a basic design to launching an intuitive digital platform - all within a fixed-budget and to a tight timeline. We supported across the spectrum of product scoping, design and build. Deazy sourced all the right talent to deliver the platform in multiple phases, allowing for customer validation and regular prioritisation pivots to support Fassion's business goals.
Product kept within budget
Increased customer engagement
Results driven MVP delivered
Fassion is a web app by fashion designers for fashion designers, bridging the gap between designers and consumers with a powerful digital platform to sell and connect over unique and bold products online. Key features of their digital product include online purchasing, customer reviews and the function to contact designers.
Before Deazy came onto the scene, Fassion was a fantastic concept but needed technical and digital product expertise to develop a tangible minimally viable product (MVP). “We knew what we wanted,” says Co-Founder Billy Butt, “but we didn’t know how to get there.”
With a fixed budget and a tight deadline to develop what has the potential to be an extensive digital product with lots of features, Fassion needed cost-effective and flexible product management and design support to turn their unique and impactful vision into a Fassion-forward reality.
For Billy the choice to go with Deazy came down to two things. “Deazy has lots of experience working with start-ups so that knowledge and insight into where we were at as a company was beneficial”. Bringing in Deazy also exposed Fassion to a network of talent and support:
“If we had hired someone in house at this stage, they might not have had the reach, connections and access to talent that we needed to design and create an outstanding digital product. We would have been more alone.”
From idea to launch
Fassion had a strong concept and a clear proposition but they needed product management support to implement it. “We had a basic design,” Billy says, “but we didn’t think about how it would work with users.”
Creating clear user flows and intuitive experiences for visitors was essential for a digital product that incorporated both portfolio and ecommerce experiences. That meant putting users front and centre and thinking more strategically in the planning stages about what they would want to get out of the web.
Deazy worked with Billy to understand his business and product vision to make his idea a reality, from mapping the product specification and roadmap, prioritising the features to sourcing product designers and developers from their pre-approved roster.
Phasing was an important part of this project. The original plan was to launch the online store with the MVP, but that goal was re-prioritised to focus on building up a base of active users to support Fassion’s business goals and quickly validate the product with his key customer base of designers.
“They sourced the right people for the job and kept me updated so I could get on with building my business. It was a massive relief because I was worried about how I was going to do it. Deazy took a weight off my shoulders and everything I wanted to come out of it happened.”
A designer was quickly onboarded from Deazy’s roster to fill the gaps left by the previous designer.
Ideas and concepts were translated into a specification that developers could estimate against.
A product roadmap was built out using the spec and then feature-sets were prioritised for the MVP and future releases.
Working with Deazy
The most important contributor to the project’s success? As far as Billy is concerned, it was the clear and consistent communication throughout the project: “That brought infinite value for me. Deazy talked things through, kept me informed and were always there to explain things clearly.”
Knowing that Deazy were providing expert product management and design support gave Billy the peace of mind to focus on the strategic aspects of growing his business. “I trusted Deazy to take care of it,” he says, “They sourced the right people for the job and kept me updated so I could get on with building my business. It was a massive relief because I was worried about how I was going to do it. Deazy took a weight off my shoulders and everything I wanted to come out of it happened.”
A happy ending beginning
At the front end, there’s a fantastic digital product in the form of a web app that’s building engagement amongst the student design community. Stand out results from behind the scenes of the product management and design process include:
Creating a clear product vision for Fassion that supports its business goals and aspirations.
A well-structured and thought out prioritisation process that maximised and efficiently spent a tight budget.
A fully functioning and results-driven MVP that successfully onboarded customers (designers) at peak market demand time.
We can’t wait to see what the Fassion community will do next!